Our Purpose

We bring happiness to all

At Wall's, we believe that happiness is an essential ingredient for a life well-lived. That's why our purpose is to bring happiness to people all around the world through our delicious ice cream products.

We understand that happiness is more than just a fleeting feeling. It's a sense of connection and joy that comes from sharing moments with others. That's why we aim to not only create the best ice creams and ice lollies, but also to connect people through our products.

Whether it's a family gathering, a summer picnic, or a simple moment of indulgence, we believe that ice cream has the power to bring people together and create memories that last a lifetime. 

Why does ice cream make you happy?

Ice Cream = Happiness. It’s science. 

People have long wondered why it is, that when we eat ice cream, we feel a sense of happiness and pleasure. Whether it’s a celebration amongst a group of friends or a family get together, ice cream can turn an average moment to something great.

In 2013, the mystery was solved by UK researchers who analysed how eating ice cream may increase feelings of contentment and well-being . Over a two-day period, participants were offered the choice of a Cornetto Classico ice cream or Cornetto Strawberry ice cream and asked to complete a gratitude journal.

The activity was repeated, individually and in groups, with and without ice cream – with all participants asked to write three things that they were grateful for.

The team discovered that there was a significant link between ice cream and happiness found that any combination of the gratefulness activity and eating ice cream (together or alone) led to increased positive affect feelings.

Linley, P. A., Dovey, H., de Bruin, E., Transler, C., Wilkinson, J., Maltby, J., & Hurling, R. (2013). Two simple, brief, naturalistic activities and their impact on positive affect: feeling grateful and eating ice cream. Psychology of Well-Being: Theory, Research and Practice, 3(1), 6.